Pricing
What will your software cost?
Answer five questions and get a real price range in about 60 seconds. No email wall, no sales call to see the number.
What are you building?
Select the type of project you have in mind.
How the estimate is calculated
The tool uses three inputs. That is deliberate. Anything more detailed would be false precision before we have talked to you.
1. Project type
Web app, mobile app, desktop app, AI tool, or dashboard. This sets the platform and the delivery surface. It moves the price less than most people expect. A well-scoped mobile app and a well-scoped web app land in similar ranges, because the hard part is the logic behind the screens, not the screens.
2. Complexity
This is the input that actually moves the number. Simple means one core job done well: a CRUD app, a booking flow with a CMS behind it, a reporting dashboard reading from one database. Medium means several features that have to talk to each other, plus user roles and outside integrations. Advanced means real-time data, multi-tenancy, complicated business rules, or compliance requirements you cannot work around.
3. AI features
If your app needs a model in the loop for chat, document extraction, content generation, recommendations, or scoring, the range is multiplied by 1.25. That 25% is not a surcharge for saying the word AI. It pays for the parts of an AI feature that are invisible in a demo and mandatory in production.
The actual numbers
These are the exact ranges the estimator uses. Nothing is hidden behind a form. If your project fits a tier cleanly, expect to land near the middle. If you are sitting on the edge between two tiers, we will say so on the call rather than quietly quoting the top of the higher one.
| Tier | BuiltInWeeks | With AI | Traditional agency | Timeline |
|---|---|---|---|---|
Simple Landing page with CMS, simple CRUD app, basic dashboard | $2,500 – $10,000 | $3,125 – $12,500 | $25,000 – $100,000 | 1–2 weeks agency: 2–4 months |
Medium SaaS platform, e-commerce store, booking system | $5,000 – $15,000 | $6,250 – $18,750 | $50,000 – $150,000 | 2–4 weeks agency: 4–6 months |
Advanced AI-powered platform, multi-tenant SaaS, healthcare system | $10,000 – $20,000 | $12,500 – $25,000 | $100,000 – $200,000 | 4–6 weeks agency: 6–9 months |
The With AI column is the same range multiplied by 1.25. Agency figures are typical quotes for equivalent scope in the US market.
What pushes you toward the top of a range
Complexity is not a vibe. It is a specific list of things that each add days to the build. These are the five that come up on almost every project.
Third-party integrations
Stripe, Twilio, HubSpot, QuickBooks, an internal REST API. The first one or two barely move the number. The fifth one is where you feel it, because every integration carries its own auth flow, rate limits, sandbox quirks, and failure states you have to handle when the vendor is down.
Authentication and user roles
Email and password with one type of user is close to free. Three roles with different permissions on every screen, organization-level tenancy, SSO, or an invite-and-approve flow is a real feature. Permissions logic touches every page you build after it, so it compounds.
Payments
Taking a single card payment is about a day of work. Subscriptions are not. Plan changes, proration, failed-payment recovery, dunning emails, and refunds take a week or more, and payments get more testing than anything else in the app because mistakes cost real money.
Admin dashboards
Nearly every project needs one, and nearly every scope forgets it. If your staff need to see what users are doing, edit records, or export data, that is a second application with its own screens and its own permissions. Budget for it up front instead of discovering it in week three.
AI features
A model in the loop adds 25% to the range. That covers prompt design, an evaluation set so you know when output quality drops, fallback handling for when the API is slow or down, and token cost controls. AI features also need more iteration than deterministic ones, because you tune them against real inputs rather than a spec.
What brings the number down
One user type instead of four. One integration instead of five. Taking the sensible default instead of a bespoke workflow that only exists because a previous tool forced it. Using our component system rather than a design built from a blank canvas.
The largest lever is sequencing. Ship the core loop first, put it in front of real users, then add. We would rather build the 70% that matters in two weeks and let you use it than spend six weeks polishing features nobody has touched yet. Half the wish list on a first-version scope document gets cut once the client sees the working product, because it turns out the workaround they were imagining is no longer needed.
Why built in weeks costs a fraction of an agency quote
Take the medium tier. An agency quotes $50,000 to $150,000 and four to six months. We quote $5,000 to $15,000 and two to four weeks. That is roughly 10x on both cost and time for the same production-ready software. The difference is not corner-cutting. It comes from four specific places.
No layered team
A typical agency bills you for an account manager, a project manager, a designer, a front-end developer, a back-end developer, and a QA lead. A large share of those hours is spent syncing with each other about your project rather than working on it. We keep the team small enough that the person writing the code is the person who sat on your discovery call.
AI handles the volume work
Boilerplate, CRUD screens, database migrations, test scaffolding, and mechanical refactors make up most of the hours on any build. That is exactly the work current AI tooling does well. It does not make the architecture decisions and it does not decide what the product should do. It removes the typing, which is the part you were previously paying for by the hour.
Fixed scope, fixed price
Hourly billing quietly rewards slow work and scope creep. We commit to a number before the build starts and absorb the overrun if we scoped it wrong. That forces us to be honest during scoping, and it means you can budget the project instead of watching invoices climb.
No sales machine to fund
A long enterprise sales cycle costs money, and that money is inside your quote. This page and the estimator do the work that four weeks of discovery meetings normally does. You see the range before anyone asks for your budget.
What happens after you submit
- 1
A 25-minute call, usually this week
We go through what you are building, who uses it, and what the first version has to do on day one. Bring a rough list of screens if you have one. If it is not a fit, we will say so on the call instead of sending a proposal.
- 2
A fixed quote, usually within two business days
One number, a written scope of exactly what is included and what is not, and a delivery date. Not a rate card and not an estimate that grows once work starts.
- 3
The build: 1 to 6 weeks
Simple projects ship in one to two weeks, medium in two to four, advanced in four to six. You get a live staging link in the first week and a working demo every few days, so you are never waiting until the end to find out what you bought.
- 4
Launch and handoff
Deployment, documentation, and the repositories transferred to you. You own it outright. No license fee, no per-seat pricing, no vendor holding your data.
If you want to see what the finished work looks like first, the case studies walk through three real builds, including a power dialer that replaced a $30,000 per year SaaS tool.
Frequently asked questions
Do I own the code?
Yes. Repositories are transferred to you at handoff. Nothing is licensed back to you, there is no per-seat fee, and there is no monthly charge to keep using what we built. If you want to move the project in-house or to another developer later, you can.
Can you really rebuild the tool we use?
Yes — AI is how. We build with AI, which is why we can replicate almost any software in weeks. We start by mapping the features you actually use, and the ones you wish it had, so what you get fits your business exactly. One client's $30,000 per year sales dialer is now software they own, and it outperformed the original.
How accurate is the instant estimate?
It is a range, not a quote. It is accurate for projects that sit cleanly inside their tier. Projects move when scoping uncovers something that was not mentioned up front, usually an integration with a legacy system or a compliance requirement. After the call you get a single fixed number and a written scope, and that number does not move unless you change the scope.
Why is this so much cheaper than the agency quote I got?
Three reasons. A small senior team instead of an account manager, project manager, designer, two developers, and a QA lead all billing your project. AI handling the volume work like CRUD screens, migrations, test scaffolding, and refactors. And fixed-price scoping instead of hourly billing, which removes the incentive to take longer. Same production quality, far less overhead.
What is included in the price?
Discovery and scoping, UI design, the full-stack build, testing, deployment, and handoff. Third-party costs run on your own accounts so you are not paying a markup: hosting, Stripe fees, AI model API usage, Twilio, and similar services are billed to you directly by those vendors.
What if I need changes after launch?
Post-launch work is quoted the same way as the build: fixed scope, fixed price, no retainer required. Most clients come back in small chunks as they learn what real users want. Because you own the code, you can also hand it to your own developer instead.
Still have questions about your project?
Call and ask. We will give you a straight answer on scope and price without a discovery process first.